Area: Hackney, Harringay, and Waltham Forest
About: The iBelong project is run from Lea Rowing Club, and was set up to ensure that their membership truly represented the diversity of the surrounding boroughs. The project ran ergo sessions, followed by learn to row courses, and their impact has been very substantial.
Impact: After teaming up with the T Twenty Movement, iBelong have successfully enticed a number of people from surrounding ethnic minority communities to their learn to row courses, and have even retained some of them as members. It’s clear that their brand is shifting towards equality and diversity, and we love to see it!
Link : If you would like to find out more about iBelong, please visit their website at https://www.learc.org.uk/ibelong!